How to Successfully Negotiate the Price for Your Business for Sale California

business for sale in California

You’ve found potential buyers for your business for sale in California? Here is how to successfully negotiate the price and conclude the sale!


If you run a business for quite some time now, you probably have a lot of negotiation practice with customers and suppliers. But, if you planning to sell your business, this may be your first time, so you better be prepared.

It is a major step for you, your managers, and your employees. For starters, it is a good idea to set a realistic price for your business. The price should be based on the assets, trading performance, the market conditions, the business potential, and the overall demand versus supply for businesses similar to yours.

If you have already found a potential buyer for your business for sale in California, we have a few tips for you that can help you negotiate the price and successfully conclude the sale:

  • Be prepared and take your time – the failure to prepare is to prepare to fail. Take time to investigate the buyer and discover more about this person, his experience, knowledge, business background, skills, and etc.
  • Visualize the price – The visualization techniques will programme you for a successful outcome. Take time to imagine that you have finally achieved the goal you want from the meeting with the buyer. We promise this will set yourself up to succeed in your intentions.
  • Avoid giving too much away – Usually, you provide more information to the buyer as you move forward through the process. In the beginning, you should reveal only what is necessary. Decide in advance what you are prepared to reveal at each stage of the process.
  • Answer all questions realistically – Act like a typical politician. Answer specific questions, give specific answers and then keep quiet. Wait to see whether the buyer requests further details. You shouldn’t reveal too much information.
  • Be positive and confident – First impressions matter so stay positive and confident. Concentrate on speaking clearly. This will make it more likely that your words will be understood.
  • Present the right information – It helps to know what the potential buyer wants to learn. You need to prepare properly and have an agenda.
  • Know when to walk away – If your financials are in order, your business niche is attractive, you should have no problem achieving the price you want. Patience is necessary. If the buyer wants to lower the price, you should make a decision – accept it or walk away.

Are you ready to sell and get the best price possible?